Recently I’ve been working with two clients on media buying and tv commercial production. I always recommend television commercials for clients when you have a business that can accept customers from anywhere in the country, commercials in different states can be quite affordable and an easy way to market to people outside of the city you are currently in. Some people think running print ads, radio spots or television commercials must be done in their city. But, if local commercials are too expensive and you have a product or service that can go anywhere, try smaller markets. This is where a marketing firm comes in handy. They, like Green Leaf Marketing, are who you turn too when you need to increase your exposure. Marketing firms know the in’s and out’s and can help you navigate the intricate waters of the media buying world.
Let’s say you have custom candle business in Houston, TX. If your website and/or Facebook business page is equipped with an online store, then there is nothing to prevent you from advertising in Denver or Fort Worth or anywhere, if the rates are reasonable. A customer is a customer, no matter where you find them. Just think, your website, which is your message, allows you to reach and service customers all over the country.
But, always remember, advertising be it print, television, internet or radio will help drive new traffic to your website so you can turn that traffic into customers.
Advertising can be expensive but there are a lot of inexpensive advertising options as well. Don’t ever think you’re too small to advertise on television or radio. Every business no matter how big or small can benefit from effective advertising.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
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