As I’ve said over and over, marketing is a needed service for most every business. As I’ve also said, you can’t get this service for free. Now that you understand this, the next thing you must understand that negotiation is the key to getting the services you want without overpaying for things you don’t want or need. Marketing comes with a cost but more often than not, the benefits outweigh the cost.
Most small businesses and non-profits can’t afford to hire a full-time marketing person. In Houston, Texas, the median salary for a *Marketing Assistant is $38,000 annually and for an experienced marketing position such as a *Marketing Manager you can expect to pay somewhere in the ballpark of $84,000 annually. If you decide you can’t afford a full-time marketing employee, chances are you can afford to hire a large or mid-sized marketing firm either. *Most large marketing agencies can cost anywhere from $10,000 to $25,000 p/mo. Mid-sized to Boutique agencies charge from $3000 to $10,000 p/mo. So, my suggestion for small business owners is to look for an Independent Marketing Agency. This the best option for small businesses because these types of agencies charge the least and are willing to negotiate their price because they want your business. It is with these agencies that you can receive personalized attention and exceptional service at a price you can afford because you’ve help set the price through negotiation.
Now when I say negotiate, I don’t mean try to get something for nothing. I mean be honest about your budget. If you can only afford $500 p/month then say that upfront so the marketing agency will know what services to offer. If you don’t know what you can afford….although you should…but if you don’t, ask for a proposal from the marketing agency. The proposal will outline what services they want to offer and the cost of those services. This will give you a chance to look over what they offer to see if it is in line with what you want and need for your business. If the cost of the proposal seems higher than you’re willing to pay, let agency know. Ask if they are willing to negotiate their price. If they want your business they will work with you to find a price that will suit your budget and keep them from losing their shirt. Don’t be afraid to ask for what you want and never miss an opportunity to negotiate!
Salary.com – Marketing Assistant - http://swz.salary.com/SalaryWizard/Marketing-Assistant-I-Salary-Details-77002-Houston-TX.asp
Salary.com – Marketing Communications Manager - http://swz.salary.com/SalaryWizard/Marketing-Communication-Manager-Salary-Details-77002-Houston-TX.aspx
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She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
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