Humans are creatures of habit. We learn by repetition and in order to remember something, we must see or hear it over and over again. Marketing is no different. In order for marketing to be effective you must constantly be in front your target audience.
Whether it is through advertising, promotional events, social media, direct mail marketing, community outreach, public relations, or a combination of these things, it is imperative that you be “front and center” if you want to capture the attention of your target market.
Marketing is all about “tooting your horn” and bringing attention to your business. In other words, doing things that will make you stand out and be noticed. Now, let me be clear, because some of you will take this the wrong way, I’m not saying you need to bring attention to yourself. I’m saying you need to bring attention to your BUSINESS! Some business owners are on the “ego” train and that train only makes one stop – Me Land. No one wants to go to “Me Land” but you.
If you are serious about your business, you will market your business and your marketing will be about business, not about you. So, when you are tooting your horn, be sure to toot the right horn. Toot it long and steady so people will stop and take notice. Toot it loud and clear, so it will be heard. Toot it over and over again so it will be remembered.
If you don’t toot your own horn, who will?
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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