It’s all about teamwork, as they say in the sports world and that holds true in marketing as well.
In the world of marketing when two or more businesses team up to market their businesses, it is called “Marketing Co-Operation”. It is no longer about “my business”, but “our businesses” and how “we” as individuals can profit together as a “team”. Don’t be afraid to partner with another business for marketing. Remember, you are not sharing business secrets or finances, you are just working together to reach a shared goal, greater awareness and more customers. I keep stressing this as I have blogged on this subject in several past posts.
I decided to revisit this topic again, because it is a trend that is growing, so you might as well get with the program. Just think of it as a cost effective way to market and exposes your business to another audience. Why just market alone, if you can be part of a team and reach more potential customers than you would have on your own? Marketing co-operation just makes sense. Here is an example of two big brands that decided to do this type of marketing. NASCAR and NAPA Auto Parts has this type of partnership, NAPA Auto Parts sponsors a NASCAR race and promotes NASCAR and NASCAR promotes NAPA Auto Parts as the place to go for your auto parts.
Here are some suggestions of businesses which would benefit from marketing co-operation:
1. Dentist/Eye Doctor
2. Family Doctor/Physical Therapy
3. Attorney/Bail Bondsman
4. Bakery/Event Planner
Partnering with the focus on marketing can be beneficial. If you think about it, you could come up with other pairings that would benefit from marketing co-operation. The Mad Lady is asking you to put your thinking caps on and share your answers to this question - What two businesses can you think of that would benefit from marketing co-operation? Take note, they must not be in direct competition with each other, i.e. two physicians in the same field of expertise. If you come up with anything, share with us. If your suggestions are good, then I’ll give you Mad Lady kudos. Who knows, you may help a few struggling businesses out there.
Come on, post your ideas…..the Mad Lady is waiting……
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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