The holiday season is the perfect time to give. And with your giving, you can do some marketing along the way. During the months of November & December business activity slows down and people are in that “end-of-the-year” holiday mood. “Gift Marketing” is the perfect way to do some good and promote your business.
Here are a few ways to give. Use these examples as a guide and come up with some of your own. Remember: When you give, make sure what you give has your business name, contact information and logo on it.
You may be thinking, Mad Lady, you’re telling us to give with “strings” attached. If that is how you think of it, then you may want to rethink how marketing works. Big businesses do this type of marketing all the time. Haven’t you heard of corporations giving large donations to museums, symphonies, charities, etc… in return, they get their name on a building, a wall, in an event programs, in the newspaper, on television, etc... Although they may actually care about the organization they are giving to, they give because of the recognition they receive. So, never think you are too small to give. You can still donate (time and/or money) on a smaller scale, and while doing so receive a marketing benefit for your business.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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