In my profession as a marketing consultant, too often I encounter business owners who are stuck in this mind frame. They contact me for my experience and expertise, but they discount that experience and expertise if it is contrary to the beliefs they currently hold.
In other words, business owners look to me to corroborate their faulty business practices and when I don’t, they go into full-blown denial and for all intent and purpose, resort to screaming – Tell me what I want to hear! They may not say these exact words, but they might as well. I just don’t understand the egos business owners have especially when their business is on the brink of failure. If your business was doing so well, then you probably wouldn’t have called me in the first place. So now that I’m here, maybe you should listen to what I have to say.
You know the saying, “The truth? You can’t handle the truth!” This is true on so many levels. People fear truth. If someone is willing to offer you sound advice, then it is up to you to listen and apply that advice. It is up to you to decide if that advice will benefit you and help you reach your goals. It is really sad when business owners fail to even listen to sound advice because that advice is not what they want to hear. Constructive criticism is just that – constructive. When a professional is giving you their honest opinion in the course of a FREE consultation, you may want to take notes instead of turning a deaf ear.
I recently experienced one such encounter. I made a visit to a business owner who was in need of marketing assistance. I visited her store, had a long discussions about her business, I took photos and told her I would discuss her situation with my team and get back to her in a few days. After discussing her business situation and viewing the photos of her business with my team, we realized that there was no way we could market her business in its current state. It was at this point I contacted the business owner and asked for another consultation. I explained that I needed to discuss the observations and conclusion we have with regards to her business. Her response to me was – “So, you can’t help my business?” I replied to her that I didn’t have a yes or no answer for her, but I did want to discuss some ideas and offer some suggestions to improve her business. She needed to know that her business was not at a marketable stage, but with a few changes, we could have helped make her business marketable. Since I didn’t tell her what she wanted to hear, she kissed me off with a polite – thanks, but no thanks response. I was disappointed with her response because I believed her business had a wealth of untapped potential, but without making the changes I was going to suggest in our 2nd meeting, that potential will remain untapped. I could have been unscrupulous and said what she wanted to hear just to get her as a new client, but that is NOT how Mad Lady Marketing operates. I believe it is my mission to provide good sound advice, offer constructive criticism and help you grow your business. Anything else goes against my core principals. The fact that she was even unwilling to hear what I had to say shows me that she will never become the success she seeks because she is hanging around too many “yes men”; too many people giving her unwarranted praise; too many people stroking her ego. As long as she or any business owner hangs around “yes men” they will never have the successful business they desire.
Thought for the day – if everyone is tell you yes, then someone is lying to you.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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