As a business owner, does marketing make you feel like you are spinning your wheels? If so, that is when you need to take a deep breath, pause and regroup. Too often business owners embark on their “perception” of marketing without any research or professional consultation. Too often their “perception” of marketing is not the right perception for their business or their budget. Today, I am asking business owners to stop spinning your wheels! In other words, stop spending time, money and effort on marketing when you don’t know marketing.
I just keep seeing the same things over and over. It really irks me to see small business owners who can ill afford marketing, waste money doing things that either play to their vanity or expose their inexperience with marketing. It seems to me that everyone “thinks” they know marketing and yes, there are some basic marketing steps every business owner should take such as having a professional website, business cards, brochures/flyers, etc…. These things are standard operating procedure for most every business. But beyond the basics, business owners get lost and start spending money in ways that do nothing to further the growth of their business.
If you can’t afford to hire a marketing agency, then at the very least, seek professional marketing consultation. Your friends may encourage you, but if they are not marketing professionals, I would caution you on taking their advice with regards to marketing. Maybe you don’t have thousands of dollars to invest in marketing today, but if nothing else, you must invest a few hundred dollars to speak with someone who knows marketing and can give you some ideas and a direction. Once you have had a consultation, take what you’ve learned and apply it to your business. Marketing is essential to the success of your business. Learn more about marketing before you try to utilize it. The more you know, the further you will go, so - Stop spinning your wheels!
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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