What is it that you do better than your competition? Whatever it is, that is your strength and you should focus your marketing on that strength. Every business is unique and most offer or do something different from their competitors. Whatever that something is tell the world about it! Show it off! Make it noticeable!
Let’s say you are in the bakery business and you offer free delivery, then that is what will make you stand out from the crowd. On all of your marketing materials, every business card, flyer, brochure, website, business voicemail, etc… always add – “We offer free delivery!”. This simple phrase will draw additional attention to your business. Don’t be afraid to be repetitive. Repetition is good when it comes to marketing.
Give your business a competitive edge. Look at your competition, see what they offer, then figure out how you can offer something better.
Here are a few suggestions:
Your Business Stand Out Offer
1. Daycare Provider Extended Hours
2. Car Dealership Free Car Wash and Detail
3. Restaurateur Reward Card
4. Massage Therapist Extra massage time at no additional cost
You get my point. Give them more that they expect or as the saying goes “make them an offer they can’t refuse”.
Offering that extra something and making it the focal point of your marketing campaign will make you stand out from the rest, thus giving your business a marketing edge. One that should translate into additional $$ for your business.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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