I decided to clarify the difference in these two things because I wrote a previous post and I said as a business owner you should have either a slogan or a motto for your business. One of my social media team members posted a quote from me which says, “If you don’t have a slogan or motto, you need to create one.” I just want to be clear to my readers that these things are similar and can be interchangeable, but in business, they play two totally different roles. I just hope this quote was not misleading, making you think you only need one or the other. I want to say for the record, you need both. It may seem crazy, that your slogan can be your motto and vise versa but how you use each of these things for your business will be fundamentally different.
A slogan is a short phrase used in advertising. A motto is your business philosophy. Let me give you an example. With my business – Green Leaf Marketing, our slogan is “Marketing Simplified”. That is the message we want to convey to the public. We want people to know that if they hire our company we will “simplify” their marketing. Our motto, “We help small businesses grow!” is the promise or at the very least, the goal we have for every business we work with. We want to see them improve their professional image, reach more customers and most importantly – prosper! We could have used either of these phrases interchangeably. We put forth a conscious effort to be sure that our business motto is the “goal” we have for our clients. Our slogan, on the other hand is what we want our clients to experience when they work with us.
Just remember, use your motto to drive your business and use your slogan to attract people to your business.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
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