Selling is Marketing but Marketing is NOT Selling!
I get so frustrated when I look at job listings that say they’re seeking marketing personnel but the job they’ve posted is for a salesperson. Attention business owners! – Selling is marketing but Marketing is not selling! So stop deceiving applicants who have marketing experience by posting jobs that are for salespeople. I know, most people use the terms interchangeably and there are similarities but there are also stark differences hence the reason we have different terms.
Marketing involves a host of activities all geared toward the consumer. When you market a product or service, you are finding ways to make that product/service desirable to consumers. You raise awareness and build the brand. The ultimate goal is to make consumers want to buy the product/service you’re marketing. In marketing you may use advertising, networking, promotional events, direct mail marketing, email marketing, websites, social media, etc…. to reach your customer base but ultimately your goal is to create interest and awareness which in turn will create leads and prospects.
Selling involves activities geared toward the product or service. When you sell, your goal is to get a consumer to exchange money for the product/service you’re selling…. period. When you sell, you are typically using marketing materials, i.e. websites, brochures, promotional products, etc… to make the sell. Your goal is to convert prospects/leads into actual paying customers. You’re not building the company's brand, you’re not creating the marketing materials you use to make the sell, you’re not the webmaster, you’re not marketing…..you’re selling.
I want to scream this off the highest rooftop for the whole world to hear and understand - marketing helps you make the sell and selling is the result of effective marketing.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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