Merriam-Webster says a slogan is “a brief attention-getting phrase used in advertising or promotion” and I agree. A slogan is something you want people to remember, so it must be memorable and it should also reflect the nature of your business, i.e. our slogan for Green Leaf Marketing is “we tell people about your business….period!” It is a simplistic phrase but one that in essence defines what we do as a marketing agency. No matter if it is a website, a direct mail marketing piece, an advertisement, event, sign, etc… the overall goal of what we do for our clients is telling others about their business. In six simple words, we were able to sum up what we do and convey that to our customers in a memorable way.
Let’s look at Gallery Furniture in Houston, Texas whose slogan turned a small unknown single-location furniture store into a large two-location furniture empire. Their slogan is simple, “At Gallery Furniture we save you money!” The owner of this store who calls himself, Mattress Mac, put this simple slogan on everything. You hear it on every commercial, see it on every advertisement, it is on signs, shirts and all of their marketing materials. From the beginning, Mattress Mac knew who his target customer was and he knew what to say to attract that customer to his business. This owner has stuck with his slogan for over 30 years. If you have lived in Houston for any period of time, when you hear this slogan you automatically think about this particular business.
When crafting your slogan, think about these things – who is your customer, what do you want to say to that customer and how can you say it in 10 words or less.
Where do you start?
That sums it up in a nutshell. Your slogan tells people about your business in a few short words. Your slogan must be simple and easy to remember. Your slogan is an essential building block for your brand. Remember, the success or failure of your business can rest on the shoulders of a simple slogan.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
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