It is the time of year when everyone starts making New Year’s resolutions. We set goals, make promises and identify things our lives that we plan to change. We have a number of good intentions, but too often by the end of the first quarter, we have veered off the path and our good intentions have been thrown out of the proverbial window. So this year, let’s try something different. Instead of making a bunch of unrealistic promises, make a realistic plan for your business. Remember, the definition of insanity is “expecting a different result when you keep doing the same things”. It is time to leave “insane” behavior behind and move into 2014 with a new lease on life for your business.
Marketing is the key to the success of any business. So, if you are going to market your business in 2014, you must have money for marketing. If your funds are limited, then having a solid marketing plan is essential. Your plan doesn’t have to be some long drawn out multi-page document, but it should be the “roadmap” you plan to follow as the year progresses.
First, get a calendar, second take a realistic look at your life and decide what you want from your business in 2014 and lastly, set small but realistic goals for each month.
Below is a just example but I want to give you an idea some things you can include in your marketing plan.
If you want 2014 to be better than 2013, then you must change your ways and stop doing things like you did in 2013.
Happy New Year!
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
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