No More Excuses!
When trying to get small business owners to understand the importance of effective and professional marketing, too often, I hear nothing but excuses. The operative words are “effective and professional”.
Most people don’t put any thought into marketing their business. They just turn to the old “tried and tired” marketing efforts…business card (cheap ones), flyers (not even color flyers, but black print on colored paper), word of mouth (telling their “friends” on Facebook). REALLY!?! Is this really what you call marketing? Do you think that is all the hundreds of thousand marketing firms around the country do, business cards, flyers and tell friends? REALLY?!? If you do, then you don’t know marketing. Marketing firms put time and effort into understanding the best way to help your business receive optimal exposure and reach the maximum number of customers. That’s why you should get a professional to help you market your business. Stop turning to cousin Jay or your best girl Heather who just learned how to use Word and can put together a flyer and call it marketing. It is an insult to this industry. Face it, marketing cost money and marketing helps you make money!
Let’s take a look at the top 5 excuses small business owners use to avoid hiring professional marketing services.
Look, when you fail to care about the way you present your business to the public, then you are doing yourself and your business a disservice. Surround yourself with business people who can help you be a better business owner and have a better business. Presenting yourself and your business in a professional light will allow you to reach customers from all walks of life, not just your immediate circle of friends and associates.
Stop the excuses and stop trying to do it yourself. As a business owner, you should focus on running your business and let the marketing professionals do the rest. When you fail to market your business, you’re not hurting anyone but yourself and your business.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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