In my years of experience with marketing, I’ve found that too many small business owners just don’t take it seriously. They are tinkering with marketing and wondering why it isn’t helping their business grow. Newsflash! You only get out, what you put in! By this I mean, if you invest in marketing, your efforts will pay off. Don’t expect instant gratification but do expect, through time and effort, measurable results.
Here are some types of people I’ve met over the years and maybe their story will strike a chord in you to make you get up and do something to help your business via marketing.
The names have been changed to protect the guilty.
Case Number 1: I met this person I’ll call Devin by cold calling businesses. I had a great conversation with Devin and he agreed to a face to face meeting. Upon meeting with Devin, he seemed eager to get started marketing his business. He was so eager that he was pushing contacts at me so I could start helping him reach out to those contacts. I explained that I wouldn’t be able to assist him until he signed a contract. So that evening I went to my office, worked up the contract and the fees which were extremely reasonable and sent the contract to Devin. Two days went by and I decided to do a follow-up call. Upon talking to Devin, I noticed a difference in his tone. He was no longer eager but hesitant. Yes, he wanted my help, but for some reason he seemed to think, my services were too expensive. He was looking for unrealistic rates, but wanted extensive services. In my mind, he wasn't serious or ready to start marketing. Mistake #1 – don’t consultant with a marketing professional if you’re not serious about marketing. To this day, Devin is still in the same situation, no marketing, no progress. Poor Devin. He just didn’t understand that marketing helps your business grow. A marketing professional will do the work you don’t want or know how to do which makes your job easier.
Case Number 2: This lady, I’ll call Daisy. Daisy has a small bakery located in a dying neighborhood. She could not afford to move but was near a thriving downtown business district. She had (has) a website that is poorly put together and infrequently maintained. She knew she needed help so she decided to meet with me. I had researched her business and talked to her about ways I could help her improve and reach more customers. She was eager to learn everything I had to offer but I soon realized that she was attempting to “pump” me for information so she could attempt to use my suggestions herself. She said to send her a proposal and she would get back with me. I gave her two days to respond and she did not. When I called her she went on to tell me how she was going to do her own marketing. I wished her luck. To this day, she has made some changes to her website but the site is so poorly design that the only thing that will help is to get a new site. I explained that if she wants to reach the business professionals, she would need to be progressive with her internet presence. She has not made the necessary changes and her business is still struggling. She was not serious about marketing her business.
I’ve told these stories to say that if you don’t know marketing, then don’t think you can do it yourself. That would be like me, with no medical background or experience trying to diagnosis someone’s illness. I’m not a doctor. When I’m sick, I want attention from someone who is a medical professional. If you’re not in the marketing profession, then you need to look to someone who is. Marketing is not FREE or CHEAP, so if that is what you're looking for, you may want to continue to do it yourself. Remember, you get what you pay for. If you give your business inexperience efforts, then expect inexperienced results. Marketing is no joke, so stop playing with it.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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