Marketing is not an exact science. Meaning that, the strategies you employ will not always yield the same results. There are always variables which come into play. Too many business owners put unrealistic expectations on marketing. They want a guarantee when it comes to marketing. They want a dollar for dollar ROI (return on investment). They want every marketing strategy they employ to be successful. If this is you, then I am here to tell you – that is NOT how marketing works.
Marketing is an investment in your business. As with any investment, it takes time and a concerted effort to make your investment pay off. You may start with a website, then add social media, then a small newspaper advertisement, then add a promotional event, etc…. It is these small steps, that when combined over time, make up your marketing strategy and drives the direction and growth of your business.
I’m not sure how many of you watch Kitchen Nightmares, Restaurant Impossible or Hotel Impossible, or other shows like these, but if you do, there are a few resounding reasons why these businesses, which are featured on these particular shows, fail. Marketing or the lack thereof, is always one of the reasons.
It cannot be ignored. It cannot be put to the side. It cannot be feared. Marketing is a key element to the success or failure of your business and the longer you fail to invest in marketing, the longer your business will fail to reach its’ full potential.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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