For many business owners, when they finally give in to marketing, it is when all else has failed. Unfortunately, at this point, these business owners have lost their faith in marketing and they are looking for a miracle. There is a disclaimer I put in every marketing proposal I write and it goes as follows:
“Please keep in mind, Green Leaf Marketing does not own or possess a magic wand therefore we can’t predict how the public will respond to your business/organization but we will make every effort to promote your business/organization to the best of our abilities and resources.”
I include this in every proposal because I want my clients to be realistic. I want them to know they have to trust the process. There is no magic wand, fairy dust or magical trance that will bring customers to your business. Marketing takes time, effort and money. It is a two-way process.
If these two processes work together, marketing can be a “magical” process, but it is not magic that makes it work. Marketing takes time, effort and money.
Before I end this post, there is another thing I need to point out to small business owners. Money always trumps time. Big companies have big money and they are able to embark on elaborate marketing campaigns in which the results are exponential. But for small business owners, this is not an option. So if your marketing budget requires you to take a step by step approach to marketing, be sure to know that your results will be likewise.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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