Marketing is a necessity and all businesses need it. It is peculiar, yes, but strange....no. Every business uses marketing and so should you. Embrace marketing as your friend, not your foe.
My husband is a fan of crowd funding campaigns especially for computer games on the very popular crowd funding site Kickstarter. Oh, to those that don’t know what crowd funding is, it’s when a business goes to the public and ask for funding and if someone contributes they receive a gift according to the amount they give. My husband gave to a small independent computer game company making a computer game that was fully funded on Kickstarter and now is trying to build and release the game. The company releases regular reports to Kickstarter “backers” as how things are going. My husband told me recently that the company has said on several occasions proudly that they have put all their money into development and none in marketing and they want their loyal “fans” and “backers” to help them to “spread the word” about the game. Really? That’s the marketing plan? It seems like they just made marketing a foe.
I hear and see this many times as companies feel they can avoid really spending time and money on marketing. Many companies feel that “hey, we can find an easy way to market” and move in that direction and hit a wall. Companies big, medium and small, have to put some work and sweat into marketing; it’s no way around it. If you can’t, well there are plenty of marketing agencies and consultants around to help you. Even this company my blog resides on, in which I say try them out if you have a question or concern.
Businesses must embrace marketing as they would a long lost friend and know that what you put into it, you will get back in a variety of ways. Social media tells the tale about how many business owners feel about marketing. It is their Foe. When asked about marketing they say they are having issues with it, but then they grow silent when asked what marketing assistance they think they need. My question is, "If you know you need it then why not get it"? Don't fear marketing and what it can do for your business.
Here are five tips I would tell a business owner trapped in the “fear of marketing” mode:
Marketing can be a friend, if you let it. It will only be a foe if you ignore it, fear it and just hope it goes away.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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