I decided to write about this topic after attending a business class a few days ago. Bear with me as I tell you this short story. Upon arriving at the location where the class was to be held, I was impressed by the clean, modern, 10 story building. When I walked into the building with the beautiful glass doors, immediately to my right was the building directory. On the first level, were only restrooms and elevators, all of the occupants are located on the 2nd through 10th floors.
As I looked at the directory, I saw only four companies listed. The company I was visiting was listed as suite 1000, but I didn’t see a floor number listed. Not sure about the floor, I walked up to a gentleman and asked if he knew where this company was located but he did not know. He worked for another company in the building, so I was a little surprise that he didn’t know. The company where he worked occupied 5 floors, so he suggested I go to the receptionist desk on the 2nd floor to ask for directions. I took his suggestion and went to the 2nd floor. To my surprise the receptionist had no idea where this company was located. She suggested I go to their 2nd reception desk on the 6th floor. I got back in the elevator and proceeded to the 6th floor. Again the same thing happened. With some growing frustration, as you know, the Mad Lady is always a little “mad” and this did nothing to help my tumultuous disposition. So, I decided to go back to the first floor to look at the directory again, thinking maybe I missed something. I took a second look, but there was no new insight on the location of this company. At this point, I decided I would go to every floor until I found the company. Before I did that I saw two ladies who worked in the building and asked them about his company, one of the ladies said I should try the 10th floor because maybe if the suite is 1000, it could be on that floor. Lo and behold she was right; it was on the 10th floor.
I told this story to make a point. The company I was visiting had not marketed itself in this building. This company comprised an entire floor in a building that only had three other companies so why wouldn’t the other companies know where they were located? My answer – ineffective marketing or simple lack of. This company had not made a lasting impression on the other businesses in this building. If your business is located in an office building with other businesses, it is your professional responsibly to let everyone in your building know about your business. Not only will this help visitors find your office, it could also lead to a referral or possibly a co-marketing venture with another company in the building.
Here are 3 ways to make a lasting impression on your fellow business owners:
Making an impression is important and a lasting one is imperative.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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