I’m a big Project Runway fan and if you have ever watched the show, I’m sure you’ve heard Tim Gunn say his famous mantra – “Make it work!”. He usually says this to a designer who is struggling with their design. As if he was a wise old sage, he senses their frustration, gives them guidance and direction, but always in parting, he lets them know that no matter what they do, they must pull it together and “Make it work!".
When it comes to your website, I say in the words of Tim Gunn, “Make it work!". The Mad Lady has many pet peeves, one is visiting a business website with outdated information, broken links or is difficult navigate. As a business owner you never want a potential customer to come to your site, looking for information that is hard to find, out of date or just not there. Make your website work!
Periodically, I encourage you to do the following:
1. Check to make sure your links are working.
2. Remove, update or change outdated information.
3. Check your navigation bar to be sure it is taking visitors where they want to go.
4. Make sure your social media links are working.
Your website is your 24/7 calling card, if it is well put together and functional it will welcome visitors and assist them in getting the information they need about your business. If your links are broken, your information is out dated or it’s hard to navigate; you are probably losing customers or deterring customers. At the very least you are sending the message that you don’t care enough to keep your website current and functional. This is not the message you want to send to potential customers.
It is imperative that you invest in your website. Keep it fresh. Keep it current. Make it functional.
And last, but not least, always - “Make it work!”
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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