OKAY LISTEN UP, FOLKS! Often small business owners choose “tried and true” marketing methods that are usually too costly for their marketing budgets but there are several low cost marketing methods that can yield the similar results as their more costly counter parts.
Get A Website PLEASE!
I love to shout this from the roof tops, “Get a website!” I tell small business owners, if your doing business and don’t have a web site, you’re not in business. Every business should have a website; one that is professional and represents your business in a positive light. Your website is your twenty-four/seven calling card. It is what people look for when they are searching online for a particular product or service. In the eyes of a consumer, having a website is a measure of viability, of stability. In short, if you do not own a website, then your customers might not take you quite as seriously as they would if you did, says Darryl Mobley author of “The Importance of a Website to Your Small Business.”
Now when I say advertising, I don’t mean run out to your local television or cable station and do a commercial. Nor do I want you to take and ad the local newspaper or put your face on a billboard. These are a few of the “tried and true” methods I big businesses can afford but if you are a small business, you may want to avoid these methods. Instead, try online advertising. It is less costly and can yield excellent results. Pay per click is one way you can reach a large customer base yet control how much you spend to reach those potential customers.
Flyers Work…YES, THEY DO!
Flyers have not gone out of style. If you are a competent graphic designer, you can create unique flyers that will get attention. Stay from the typical 8.5 x 11 flyer, either do two or three to a page so that you get more for your money and it is easier for people to pick up and keep. Once you have the flyers printed, stop by local businesses, churches and schools to ask if you may leave a few of your flyers there for their employees and customers. If you are not in competition with that business, most will allow you access to their customers.
Cross-Promotion…SHARE THE COST!
This is a way to “partner” with other non-competitive businesses to advertise together. It saves on cost and allows you to the opportunity to expand your reach to customers who may not otherwise come to your business. For example, if you are a boutique and you partner with an ice cream shop, both businesses are reaching a different customer base yet each base now has the opportunity to learn about a new business and may become a customer by seeing your ad at your “partners” business.
LET'S SUM IT UP!
These are just a few of the inexpensive ways you can market your business. By utilizing these methods, you will reach new customers and retain your current customers. These methods can help you increase your profit margin so you can move on to more expensive advertising methods. But if these methods work for your business, just keep doing them and watch your business grow.
1. “The Importance of a Website to Your Small Business”; Darryl Mobley (2011) http://www.advertisingindepth.com/86/the-importance-of-a-website-to-your-small-business/
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
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