Leave no stone unturned, is an idiom meaning, “to do everything that you can in order to achieve something or to find someone or something” and that is exactly what I’m asking you to do when it comes to marketing.
Remember, there is no perfect or single way to market your business. You have to try different things to see what works best for you. Most times, you will find it is several things that when combined, produce the best results.
For example, it may be the combination of print advertising and promotional events that help you reach your target audience. For others, it may be social media, networking events and newsletters. Figuring out what works, will take time, effort and yes, I will say it, money to come up with the best marketing strategy.
So, you’ve hired a marketing team, logo designer, web expert, or social media guru to help you with your business. You’ve put your faith in their talent and experience and that is great but please don’t forget that the folks you’ve hired are not magicians. They don’t possess a magic wand and the results they produce may not be swift, but as long as you are seeing results, then your marketing efforts are working. For example, if you put out a thousand flyers in a multitude of locations but in the end, only get ten customers, don’t get discouraged because those ten customers are a result of your efforts. Just because a thousand people didn’t come to your door doesn’t mean that your flyers didn’t work, it just means you’ve got to put out more flyers. You have no idea, how many people looked at your flyers or told someone about your business. Realistically, you can’t expect, a 100 percent yield from every single effort.
There’s another idiom, “if at first you don’t succeed, try, try, again” which of course is self explanatory. It just means you have to do more, not less. So if a thousand flyers produced ten customers, then how many customers will two or even three thousand flyers produce? In addition to flyers, how about having an open house or business social to reach new customers? Use the flyers to not only advertise your business but also your event. In addition to the flyers and the event, add a little social media to the mix and while you’re at it, place a banner ad or do a radio spot. All I’m saying is don’t put all your eggs in one basket. Diversify your efforts and you’re bound to see greater results.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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