As you know, the Mad Lady is quick to point out what you are doing wrong and can do better, but this time, the Mad Lady wants to send kudos to a small business owner who is doing all she can, given that she is operating with a limited budget.
Kudos, Cheesecake a La Mode, for putting it out there and making it happen. I attended a small celebration with a nice turnout at a local retail store – The Ultimate Dressing Room, where Cheesecake a La Mode was bringing about awareness and sharing the love of all things cheesecake on July 30th, as it was National Cheesecake Day. In celebration, Cheesecake a La Mode, a Houston based cheesecake company hosted a free cheesecake giveaway. She greeted you with a nice table setup, decorated with a variety of cheesecakes on display. There were cheesecake cups, chocolate covered cheesecake balls and yes, a beautiful chocolate covered cheesecake topped with strawberries. From the decorative display dishes to the food itself, everything was presented tastefully, (no pun intended). It was a great way for this small business owner to attract new customers by giving away free samples, and bring awareness to the national observance. My only critique is I wished more had been done in terms of advertising and marketing. This event could have benefited from more outdoor signage, flyers and a proactive street team inviting people to the event.
What Cheesecake a La Mode did was exactly what I had talked about in a previous post entitled “Give It Away”. Every piece of cheesecake she gave away had the potential of becoming a customer. Letting people sample your product is the best way to “put your money where your mouth is” (pun intended).
For the rest of you business owners, who have a product to sell, take a lesson from this post and “give it away”. Don’t forget to advertise your giveaway, so people will know about it and want to try what you have to offer. Partner with a local business owner so you can share the cost of marketing and advertising.
Be sure to make your event fun, informative and memorable.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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