Understanding marketing and applying marketing techniques can be a daunting task but knowing what marketing can do for your business will make you embrace marketing with open arms.
Marketing is important!
Understanding marketing can be a daunting task for some, but marketing is not the frightening beast some people believe it to be. Marketing is an important business tool and I will tell you why, marketing is the most important thing you can do for your business if you want to grow and maintain your business.
Marketing is a friend, not a foe!
Larger businesses “get” marketing. They put a lot of money into marketing and rely on the expertise of professionals so they receive maximum return on investment. For some reason, small business owners believe they can “go it alone," and shy away from marketing because they do not understand it or they believe it is too costly. Marketing can be difficult to understand but with a little time and research, you will see that marketing is a friend, not a foe. There are some key things you should know about marketing that may make you appreciate what it can do for your business.
A thorough understanding of what marketing is and how marketing can help your business is the first step in appreciating what marketing can do for your business. A simple definition of marketing is as follows: According to Merriam-Webster, "marketing is the process or technique of promoting, selling and distributing a product or service". In other words, marketing is the many different ways in which you tell others about your product or service in an effort to entice customers to utilize your product or service.
Have a Plan!
A marketing plan can be as detailed or a simple as you want it to be. The plan is not some long and drawn out document that only scholars can understand, it can be as simple as a list of attainable goals you’ve set for your business or event. If you do not know how to write a professional marketing plan, I suggest you seek professional assistance but a simple plan will include a budget, time frame, ways to market your product or service and expected results. Mind you, this is a very basic guideline but it is a good place to start.
If you can't do it yourself, hire a professional!
Now that you have a better understanding of marketing, you have considered what you want and need from marketing now the only thing you have left to do is...market. Marketing will only work if you actually do it. If you want to reach 1000 new customers each week and you have no idea how to do that then you may want to hire a marketing professional. A Marketing Consultant or marketing agency may be your best decision. These professionals will know how to best market your business so you will get the maximum return on your marketing dollars.
If you utilize the three key things I have mentioned, you will have a better understanding of marketing. In time, you will come to appreciate marketing, especially when you see the positive impact effective marketing can have on your business. Remember, marketing should not be feared but embraced.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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