You’ve heard the saying, “keeping up with the Joneses”, which simply means trying to have and do what your neighbors have and do. For the most part, it has a negative connotation, because it implies envy or jealousy. It also implies that you are trying to live above your means in an effort to impress others or make others think you have more than you really do. This is not a practice I recommend for your personal life, but for your business life…..that’s a different story and I’ll explain why.
No, the Mad Lady has not gone off the deep end nor is she any more “mad” that usual. I know some of you may think I’m slightly to the left of sanity, but not in this instance. In a previous post entitled, You’ve Got 99 Problems, But The Competition Ain’t One, I expressed that you should never let competition become your obstacle. But in that same line of thought you must keep up with your competition when it comes to business if you want to stay competitive. In other words, don’t let the competition “out market” you. I’ve also discussed in previous post that we as human beings learn by repetition, so in order for you to reach others with your marketing, you have to stay current and be prolific with your marketing.
If your competition is running a television commercial, then you should think about doing the same. If it is not in your budget to do a television commercial, then I suggest you start saving up for one. Don’t be out done by the competition. Keep up, stay up and if possible lead the pack. You don’t have to match your competition dollar for dollar when it comes to marketing, but if given the choice, who do you think consumers will choose - the business that is running ads on television, radio and in print media or the one that is doing nothing? Who would you choose – the business that is open and inviting with its informative website and engaging social media networks or the one with the non-existent website and no social media at all? Put yourself in the shoes of your customer. Think like a customer when it come to running your business, but especially when it comes to marketing.
It’s alright to take a tip or two from the competition, because it might help you in the long run. But sitting around waiting on your competition to make the first move and you just follow their lead, is no way to run a successful business.
I implore you to be innovative, be bold and be the “Joneses”. Make your competition keep up with you.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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