How often have you heard this phrase? If you are like me, you’ve heard it many times in movies, television and radio. But, how often is it true? Above all else, business owners should strive to “keep it real”, especially when it comes to marketing. Always be truthful with your customers about the products or services you offer. Never promise something you can’t deliver.
If your slogan is “service with a smile”, then that is exactly what each and every one of your customers will expect and deserve. It is something as simple as this that can make or break your marketing efforts. If you have too many customers receiving service without a smile, you can rest assure they will tell others and may even disseminate it on social media. Breaking that simple promise will make customers distrustful of your business.
If you are a dentist and your marketing campaign promises a toothbrush with every visit, then you better stock up on toothbrushes. Customers will remember what you promise and hold you to it.
Let’s look at a big retail business, say….Walmart. They advertise low prices and promise to match or beat their competitor’s prices. So far, they do their best to stay true to their word. If you take in an advertisement from another store for a price that is lower than the Walmart price, they will match that price. That is “truth in advertising”, and that is what you will have to do to “keep it real” with your customers. Saying what you do and doing what you say; will make your business reputable in the eyes of consumers. Marketing a reputable business is always easier than marketing one that is not, so always “keep it real”.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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