As we enter into the holidays, the economy is improving slightly. Unemployment is still high, but going down slowly. Businesses are recovering but there is a struggle to keep customers and find new ones! So, let’s keep calm and keep on marketing!
As I said in an earlier blog post, it is still no better time than now to do all you can to get your business out into the street and keep it out there. Customers are still cautious on how they spend their money, so how do you get them to spend their money with you? You know my answer – Marketing!
Here are a few tips on what you can do:
1. Call attention to your business and let customers know you want their business. Social media is an excellent way to do this in this tech crazy society. Social media can be your megaphone to the world, so use it effectively and strategically. I will touch on this in another post, so stay tuned.
2. Put a sign on it. Signage is a simple way to showcase your business and attract new customers - car signs, building signs, street signs, yard signs, etc…
3. Advertising. You need to advertise like there is no tomorrow, because if you don't - there may not be a tomorrow. If you can’t afford street ads or the “high-end” periodicals then look at the smaller ones i.e. community papers, Craigslist, business newsletters, church bulletins, etc… these options are less costly and can be extremely effective.
Now, let touch on another aspect of getting your business in the street, your message! I want you to think about the message you want to convey. Who are you trying to reach? Who is your target customer? What do those customers want to hear to bring them to your business? Think on that.
Once you have carefully researched your target customer and crafted your message now it’s time to move forward with that message. You must switch from a passive effort to an aggressive approach. You took the time to start this business therefore it is clear that you care about what you do. So don’t hide your light under a bushel, tell everyone you can in every way you can and your business will flourish. Marketing is the key to a successful business, period! So be creative, be consistent and be deliberate with your marketing so customers will respond and respond in a positive manner.
I will dive into more detail on "crafting your message" in my next post.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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