I know you’ve heard this saying before, you know when someone is being hard on you at work and they say, “It’s not personal; it’s business”. It never feels good to hear it, but sometime you need to hear it. Most importantly you need to apply it. When it comes to marketing, it should never be personal, always business. I’m talking today about social media marketing - Facebook, Twitter, Pinterest, etc… If you have business social media sites, you must make a conscious effort to keep them “business”…..always.
You may have the cutest photo of your little boy all dressed up in his Superman cape and underwear and you just can’t wait to show your friends and family his most recent antics. By all means, show everyone you know, but just don’t do it on your business social media sites. A potential client could care less about how cute your son may be; they only care about you as a business owner and the products or services you provide. For example, clogging up your Facebook business page, with personal photos, remarks (religious or otherwise) is not the best way to market your business. It can even be a deterrent.
Think of it this way, if you were going on a job interview, would you pull out personal photos of your children, friends or other family members? Would you spend the interviewer’s time, talking about the cruise you and your “girls” went on and show photos of yourself in a swimsuit or holding a drink? I think not. Think of your business social media sites as you would a job interview. Don’t share with potential clients things you wouldn’t share if you were on a job interview. Give your business the same respect you would an employer.
Remember your business website and social media pages are the image you project about your business. If they are poorly designed or maintained, that is what potential clients see. If they are littered with personal conversations and photos, potential clients see that too. My question to you is what image do you want your business to portray? Do you want others to see you as a professional or as someone who is doing their business as a “hobby”? Have you turned your social network(s) into a personal “blog”? Is that video of you jogging in the morning or tweeting a photo of your friends having drinks at the latest late night “networking event” so important that you would risk being seen not only as unprofessional, but someone who is not serious about business?
Marketing takes into consideration everything that makes your business tick. The images and conversations you present on your social media pages will be what people remember about your business. Always strive to make what people remember about your business positive and professional.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
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