As a marketing professional, I am perplexed by the names some people give to their businesses. Many give their business a name that reflects something sentimental or personal. To you that particular name may have a special meaning, but to others it means absolutely nothing.
The name you choose can be the reason for your success or ultimate failure. If you name your business something that is hard to pronounce or has no relevance to your business, then don’t expect a marketing professional to come along with a miracle and be able to combat your poor name choice. When naming your business, think about your customer. Think about how the name relates to what you do. Think about how you are going to market your business if you give it a name that doesn’t resonate well in the minds and/or memories of your customers.
Give the name of your business deep and unbiased thought before you to the following:
If you are in the plumbing business, find a name that conveys that message, i.e. Village Plumbing or Jenkins Plumbing. To name your plumbing business Running Dog or Flower Garden makes no sense. It makes the job of marketing much easier if you don’t have to explain or educate people about the name of your business.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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