I know I’ve said it before, but this is a topic that deserves to be revisited. As a business owner or entrepreneur, you know, there is a cost to running your own business. It starts from the day you file your business name and everyday there after.
Business owners know, “it takes money to make money.” So, why is it that so many of you can’t understand there is a cost for marketing? As always, I will be honest with you. Marketing is a service that will spend your money….period. It is what we do in marketing, find ways to spend your money, but what you must remember is, we are spending money to help you make money. If you are expecting an immediate dollar for dollar ROI (return on investment) when it comes to marketing, then you are being unrealistic. Marketing can have an exponential ROI, but it takes time to see those results.
During the Super Bowl, companies spend millions just for their product or service to be seen for a few seconds, so why are you complaining about spending a few hundred or even a few thousand dollars? You may be good at what you do, but if you don’t figure out a way to tell others about what you do, then you don’t have a business, you have a hobby. To have a business, and a successful one at that, you must be willing and have the financial means to implement effective marketing strategies. If you have a business and don’t have money to market your business, then you have a business that will not grow and if it doesn’t grow, it will die.
You can’t depend on “word of mouth” as your one and only marketing strategy. If word of mouth was so great, then McDonald’s, Geico, Allstate, Coca Cola, Target, Wal-Mart, ect….would not spend billions each and every year on marketing if they thought they could survive on “word of mouth”. So, if the big companies aren’t depending on “word of mouth”, then what makes you think you and your unknown business can survive on “word of mouth”?
I’m on a rant right now so I guess I’ll bring this to a close. Listen to the Mad Lady, learn how to market your business or hire a professional who can help you market your business. Don’t think of it as just spending money, but think of it as an investment in the success of your business. Take it from me, without money you won’t be able to afford marketing and without marketing your business will die.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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