As in the real estate world, location is everything. You know the saying “location, location, location”. When you think in terms of marketing, location has meaning as well, just a slightly different meaning. When I speak of location, I don’t mean the area of the city you’re in; I mean the tangible space of your business. It doesn’t matter if you are in a “high-income” area or a “low-income” area, the condition of your “location” is important for the success of your business. If customers come to your store/office and it is junky or uninviting then that is the negative impression you are giving them about your business.
As a marketing professional, when I take on a client that has a retail business or business that is derived from customers coming to their office, then I always review their premises to show them simple ways to effectively marketing their location.
Location/premises marketing involve the following:
If you implement just theses 8 things in the daily operation of your business, you will not only present your business in a positive light, but also impress your customers, which will lead to repeat business and word-of-mouth referral business.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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