Marketing is essential in the survival and growth of every business. Most business owners know this, but choose to ignore the fact. They treat marketing like an afterthought. In other words, after everything else has failed, they finally decided to “really” try marketing. Afterthought is defined by Merriam-Webster as follows: “something done or said after other things, because it was not thought of earlier.” Treating marketing like an afterthought is the reason why so many small businesses fail.
If you know effective marketing is one of the reasons why other businesses are successful, then why do you think your business can succeed with ineffective marketing? What makes you think you can bypass, overlook, ignore and simply “disrespect” the value of marketing? I’ve found that when business owners do this, they are putting their business in jeopardy. They are playing “Russian Roulette” with their business. More often than not, luck is not on their side.
Do the Mad Lady a favor; first of all, consider what marketing can do for your business. Once you do that, I ask that you seriously seek the help you need when it comes to marketing. Try to understand marketing so you can appreciate it. Lastly, implement effective marketing strategies before it is too late. Don’t wait until you have spent all of your money doing the wrong things and then come to a marketing agency, expecting them to do all the right things, and do it for free.
If marketing is your afterthought today, it will be your forethought tomorrow when your business is in free fall and the only destination is crash and burn.
Think about it….MLM.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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