Branding is that one piece of the marketing puzzle that most business owners don’t understand. It goes well beyond name recognition, a nice website and a logo. Listen to Mad Lady Marketing as I answer some questions on this puzzle we call branding!
What is branding? It is a way to create a memorable response in the minds of your chosen audience. It goes beyond name recognition of your business but it is also the perceived value of your business.
What is a brand? Your brand is more than just the logo on your letterhead and business cards or your business name. It is your corporate identity. An effective brand tells the world who you are, what you do and how you do it, while at the same time establishing your relevance to and credibility with your prospective customers.
How do I create my brand? To establish your brand, your brand must be used consistently and frequently in everything your produce, whether it is letters to clients, business cards, brochures, quotes, invoices, advertising, promotion, on your website, on the front door of your place of business and on your products. And don't forget to be consistent in your use of color schemes. These can be powerful brand reinforcers.
Where should I start? As branding is a complex and a vital component to marketing, I seriously suggest you hire a professional who specialized in marketing and branding. You as a business owner should not attempt to create a brand for your business if you don’t really know what you’re doing. Branding, when done right is an effective way to market your business. Conversely, branding can hurt your business if done improperly. Always seek professional help (and always know Green Leaf Marketing can do it! *wink*).
Once you've created your brand, you need to market and promote it, in addition to your products and services. This is how you establish your credibility and relevance to your target market. The tips discussed in this article will give you a starting point when it comes to branding your business. Be sure to do your research and seek professional help to make sure you are putting out the right message and sending that message to the right audience. Brand awareness amongst your target market will allow you to more easily introduce a wider range of products and services without having to start over again selling who you are, what you do and how you do it first. Your brand has already presold YOU. Your job then is to sell your products and services to a market who knows who you are and wants what you have to offer.
Best Tips for Branding Your Company by Leslie McKerns - http://aboutpublicrelations.net/ucmckerns3.htm
Branding Your Business by Elena Fawkner - http://www.thewritemarket.com/articles/index.php?art=fawkner2&title=Branding%20Your%20Business
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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