Too often people think that placing an advertisement, doing a blog post or doing a single direct or email marketing campaign is all they need to get their business known and profitable, but I’m here to tell you that once is never enough. To reach a customer, you have to reach out to them at least three times before you can expect a response and even then three times may not be enough. But as a rule of thumb, keep the rule of 3x’s in your mind when marketing.
I know advertising is expensive as are marketing campaigns but you must be willing to spend the money if you want to make the money. Customers have a vast amount of options and to become one of their options you have to make your business memorable. As humans, we learn by repetition, therefore as a business owner, you have to be repetitious when reaching out to your customers. Customers will only remember things that they have seen over and over.
So here’s the plan. Target your customers. Craft your message. Decide on which advertising medium will help you best reach your targeted customers. Plan the time-frame in which you will reach out to those customers, i.e. weekly, monthly, quarterly, etc…. then hit ‘em. Don’t expect much from the first contact, that’s just the warm up. Hit ‘em a second time. This second contact is to capture the customer’s attention. Hit ‘em a third time. This third contact is the one where you should see some results from all your efforts. I’m not saying that the “flood gates” will open and the customers will come running but I am saying that you’re making progress. Once you see results from your progress, now is the time to change your marketing tactic and hit em with something new and fresh. You’ve got to keep hitting your customers in a variety of ways to capture and keep their attention on your business.
Marketing is not an exact science but being persistent and consistent will pay off in due time.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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