If you don’t know about marketing strength, then this article is especially for you. Marketing strength is defined as “the measure of a brand, product, service or firm relative to the competition offerings”.
My question – How strong is your business?
How well do you measure up to your competition? If you can’t match them “dollar for dollar” or “pound for pound” as they say in the boxing world, then how do you compete? The CBS reality show “SURVIVOR”, says to win you must “outwit, outplay and outlast” the competition. I’m not going quite as far as that, because in business, that strategy could bankrupt your business, but in the spirit of that strategy, you must “outwit” the competition especially if they have more resources. For example, you believe in your heart you have a “better” burger recipe and concept than what is currently on the market. Although there are tens of thousands of hamburger joints around the country, you still decide to throw your hat into the proverbial ring. It is at this point you must come to grips with the fact you will be fighting an uphill battle. Not only are you competing with the big boys such as McDonald’s and Burger King, but you are also competing with local diners and other small burger joints which have already built a brand and garnered a following. Before you say, well Mad Lady, are you telling me I can’t be successful? Are you saying I shouldn’t try to compete? If you are seriously thinking these questions and I know some of you are, then you don’t know the Mad Lady.
In a previous post entitled “You’re got 99 problems, but the competition ain’t one”, you would know I could care less about competition. In my mind, competition just makes your business stronger. You will have to work harder and smarter, but you can “outwit” the competition enough to carve out your own individual share of this competitive market. Since you can’t “out market” the “big boys”, you should focus on what makes your business unique. If your burgers come in a variety of unique combinations like burgers topped with peanut butter or some other “out of the box” topping, market that! If you have some unique and scrumptious homemade buns, market that. If you offer exceptional customer service and have testimonials to prove it, market that! Promote all the things your business does that are different or better than your competitors. It is those things that will help you develop your “marketing strength”. It is those things that will allow you to also play to your “marketing strength”. It is those things that will grow your business, so maybe one day your burger joint or joints can actually give McDonald’s a “run for their money”…….maybe. McDonald’s didn’t start out as the burger giant it is today. It took years of work, unique marketing efforts and longevity to get them where they are today and your business is no different. They didn’t start out flexing their “marketing muscles” and neither will you.
Marketing strength does not happen overnight. So be patient. Work out the kinks in your business, lean on your specialties and build up your strength.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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