You’ve seen it. I’ve seen it. It has to stop! If you’re not the product or service in your business, then stop acting like you are. What do I mean? I’ll tell you what I mean. How many times have you seen an advertisement where the business owner is the main focus of the ad, but he or she is not the product or service? I don’t want to see your dramatic pose, taking up most of an ad when you’re selling handmade soaps. If you’re selling a product or offering a service, then let me see what you’re selling!
Too often, I find that entrepreneurs try to become the star instead of making what they sell the star. I really don’t care that you just got your hair ‘did’ and your nails done or a new suit, unless your presence is related to the product/service, then it doesn’t make sense to see you. I saw this low budget commercial for a small coffee shop and the two owners, who are not actors, were in the ad, botching up the lines and looking stiff. One of the owners stood behind the counter the entire time holding a coffee pot. Really? Is that the best you can do? Instead of making me want to come to your coffee shop, you did just the opposite. Here’s my advice, next time, hire actors or just do a commercial with graphics!
Marketing should be about your business. Not making an impression on your friends and family or being seen. If you’re a doctor, lawyer, consultant or dentist, then maybe having your face in your advertising is the right choice, because you are the service. These types of businesses are the exception, not the rule. If all we see is you in every marketing effort, it comes off as vain, shallow and quite frankly amateurish. Get out of the way of your product.
Stop trying to be the star and let what you sell or what you do take center stage.
It’s not about you; it’s about what you do.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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