Last week I mentioned a new concept to help increase your connection with current customers and potential customers through Gamification.
As Wikipedia states “Gamification is the use of game-thinking and game mechanics in non-game contexts in order to engage users and solve problems.” In other words engage your customers, followers or fans with rewards, encouragement and recognition!
Gamification allows businesses to challenge their customers with fun activates to keep them engaged and hopefully those customers will let their “friends” and “family” know about the business and direct them to engage the business also. These “engagements” can be as basic as organizing a contest for customers or visitors to your website to find an item on your website, you could provide a clue or a series of clues to direct them and once they find it, offer a “reward” like a gift card. Please note this concept is not for “gamers” or just the “young”, it can be for everyone.
A fun way to really recognize loyal customers or visitors is to reward “badges” or “points”. Set up a points system for how many times a customer or fan “visits” or “comments” and they could have a place of “honor” on your website. Kind of like a leader-board and with that leader-board you can offer several “giveaways” to really engage current customers and attract new ones.
In the spirit of Gamification, the Mad Lady is going to run a contest. To all my readers, send in an example of a Gamification “engagement” idea! I will review the entries between now and January 29th, the best one I will highlight in my blog post on January 30th and send the winner a $5.00 Starbucks Gift Card. I will also give the winner a call to discuss any marketing questions you may have.
So let the games begin!
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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