There is an old saying “fair exchange is no robbery” which simply means, “a contract is fair as long as both the parties understand and agree to the conditions willingly; after a deal is closed neither side can turn around and say that he was unfairly treated.” With regards to marketing, if the marketing agency is doing the job as listed in the contract you’ve signed then don’t complain about how much or little you’re paying because you’re getting the service you’ve agreed to.
Too often many businesses who need marketing assistance are the ones who are ill equipped to pay or when they do pay they complain about how much they have paid. Marketing is foreign to them and they don’t understand the value of effective marketing.
As a small business owner, get to know how marketing works so you will understand why you need it for your business. Know that you can only afford what your budget allows so don’t over extend yourself behind some expensive marketing campaign and then get upset because you are not seeing a positive ROI (return on investment). If you can’t afford to purchase a billboard then don’t. Instead run and ad in a newspaper or on the internet or consider some other cost-effective marketing techniques.
Marketing works and is well worth the investment but you, as a business owner must know how much to invest. You must also find marketing agencies or professionals who are willing to work with your budget, willing to stay with you for the long haul and treat your business as a partner and not just money in their pocket. Get the services they will offer in writing along with how much you will pay for those services. If everyone is on the same page then your marketing experience should be a positive one.
Fair Exchange Is No Robbery (Definition)
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
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