Engage, engage, engage…in this age of social media, engaging your customers and potential customers is a must, yet I feel many business owners miss this essential marketing strategy big time. In order to expand your brand you must get out and communicate with the public.
So let’s begin and talk about the big boy on the block for a bit, Facebook. On Facebook, “like” businesses and ask them to “like” your business. This is a great way to build relationships and you never know what can develop from a simple “like” on Facebook!
Always stay open to your audience, never limit the way they can reach you. It takes almost no effort at all to give customers or businesses access to post something on your page. This is a great opportunity to hear from your customers, whether good or bad. It provides feedback and opens the door to positive real-time exchange. Even the big boys like Burger King and Wendy’s let you post on their official Facebook pages, it was disappointing to see that McDonald’s is not as open. Bad Ronald!
Engagement is huge and necessary; here are a few statistics I discovered from the Pew Research Center’s Internet & American Life Project. Sixty-seven percent of online adults say they use Facebook, yes that’s 67 percent!, 15 percent of online adults say they use Pinterest, 13 percent of online adults say they use Instagram, 6 percent of online adults say they use Tumblr, and 16 percent of online adults say they use Twitter. So don’t sleep on the powerful potential of engagement.
A Facebook page is a great way to help you reach hundreds of readers while building your brand. But one mistake I’ve seen people make over and over. A Facebook business page is not and I repeat not a website. Stop being cheap! Just because Facebook is free and it allows you a platform for your business, it should not and will not replace the need for a website. It should only be part of your business marketing and media strategy, not the only one.
Facebook is a way to communicate with others in “real time”, but it does not lend credence to you as a business professional when you use it as your website. I’ve focused on Facebook a lot in this blog but don’t forget the other social media sources. All of which help you reach out, be seen and be heard.
We have focused on Facebook a lot in this blog so far, but let’s not forget about Twitter and Pintrest. With Twitter you are able to hear from your customers and potential customers quickly and foster exposure for your business. You can also see people “tweeting” about your business.
I have been reading that Pinterest is fast approaching the social media power of Twitter. Pinterest pushes images first and words second. People love pictures and your business, especially a retail one, can really benefit from using Pinterest. I saw an amazing fact that Martha Stewart Living’s Pinterest page rakes in more followers than their Facebook page! Engagement works! Oh, and even Martha lets you post on her Facebook page, but I digress.
Engagement is a key and essential tool in marketing which will help you take your business where you want it to go.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
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