Getting professional help is something I have said over and over again. You might be good at whatever it is you do, but that doesn’t make you good at marketing. I have repeatedly said if marketing is not something you know how to do or have the desire to learn, seek professional help. Well, today I begin with a caveat, if you are not financially or mentally ready for marketing, and then do not seek professional help. I also want to apologize to my marketing colleagues, who have encountered anyone I may have sent their way that was unwilling and unprepared to accept help.
The business owners I speak of are those who:
It is of no benefit to a good marketing agency to take your money and not produce results. If that were the case, they would not be in business for very long. It is of no benefit to the marketing agency or your business if you hire them, they produce results, but your service or product is not ready for the influx or is substandard or inferior. That’s a business issue not a marketing issue, so don’t blame marketing.
Every business owner wants their business to grow. They want a flood of customers and they want to achieve overwhelming success. Yet, too many business owners are stuck in a rut and are unwilling to change. They don’t want advice and they are not open to suggestions. It is to you I speak. Don’t waste your time and God forbid your money on professional help. Because you are not ready, willing or receptive to anyone’s advice or opinion except your own. I repeat, DO NOT SEEK HELP! Continue doing what you have always done. It’s working for you…right?
Let me give you the definition of insanity, “Doing the same thing, yet expecting a different result!” If you’re okay running your business the way you’ve always done and getting the same poor results, then by all means continue to do so.
Let me leave you with these final thoughts:
If you haven’t guessed it by now, the Mad Lady is MAD!!
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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