Too often, people want to drive in the fast lane when they are riding on a bicycle. You have to remember that growing a business is a process and part of that process is marketing. If you’re like most of us, you’ve started your business with a limited budget and you’re trying to cut every corner to make ends meet. Unfortunately, the first thing most small businesses cut is marketing and marketing should be the last thing you cut.
When a business finally breaks down and invests in marketing it is at this point when they expect to go from zero to sixty in mere seconds, but that’s not how things work. Marketing is a process and one must not overlook the process!
When I say don’t overlook the process, I simply mean you must put time, money and effort to each step of the marketing process, if you want your business to grow…..period! Don’t just focus on the end result and expect it to be an overwhelming success overnight. You’re going to have failures and you may need to tweak your strategy, but in the end you will see success. The keys to your success with marketing are perseverance, patience and creativity.
When you start marketing, know that it will take time but you must “stay the course”. If one marketing strategy is working, then stick with it and expand on it, what’s the saying, “If it ain’t broke, don’t fix it”. If you are seeing results from your first direct mail marketing campaign, then do another and another. Just keep your name on the lips of your target audience and you are bound to see measurable growth. You can’t just do one thing, one time and expect that to be enough to grow your business.
Everything takes time to grow and develop….plants, animals, people, everything. Your business is no different. I know it is hard to be patient when your bills are due and your funds are running low, but what is your alternative? You have to understand that getting your message out to the public takes time. Although technology has made it “easy” to reach millions with the touch of a button, yet even with these advances in technology, people are still people and we learn by repetition. It will take time for them to see and hear your pitch over and over, before they are compelled to act. So don’t stress yourself out when you don’t get an immediate response. Just keep putting out your messages and in time people are bound to get it and come knocking at your proverbial door.
Creativity is where marketing takes center stage. Marketing is your way to showcase your business in a multitude of ways. The effort and creativity you put into marketing will yield threefold result. At times, marketing can be “hit or miss” because what works for one business may or may not work as well for another, but it is the goal of marketing to figure out what works best for your business and do it. You may be on your third or fourth marketing campaign before you start to see any results. It is the mission of marketing to bring the customers to your door, but it is the way you do business that will keep them coming back for more and more.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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