To get something you’ve never had, you’ve got to do something you’ve never done. -Thomas Jefferson
I happen to be listening to the radio and I heard a version of this quote in a song. The song goes on to tell the listener to get up and go get your blessing. It made me think. You can’t just wait for a blessing to come your way. You’ve got to be an active and willing participant in achieving your goals or as the song put it, “getting your blessing”. This is what marketing is about – making things happen. When it comes to marketing, you cannot be passive nor can you afford to sit back and wait. You must take an aggressive stance if you want to achieve success.
Business owners want more customers, new and loyal ones. In order to achieve that, they may have to do something they have never done. For some businesses, it may be deciding to do a direct mail marketing campaign, others it may be hiring a production company to produce their first television commercial. Whatever that “something” is, every business owner has come across this dilemma – what can I do to attract more customers to my business? I’ve tried word of mouth, I’ve put out flyers, I’ve had new business cards designed, I’ve even dabbled in social media but I’m not getting the results I want. My suggestion to you is don’t give up and don’t give in. When you’ve reach this point in your marketing efforts, it is time “shake things up” so to speak. Try something new. The key to marketing is time, money and effort and you’ve got to be willing to give all three. Any one component without the others will not work.
So if you’ve never had a successful business, it is time to do something you’ve never done. If you’ve never reached your monthly budget, it is time to do something you’ve never done. If you’ve never had the customers you know your business needs and deserves, it is time to do something you’ve never done. If you don’t know what to do, get on the internet and find creative marketing ideas. If that doesn’t work or you just feel overwhelmed, reach out to a marketing agency or consultant. Marketing professionals know what to do to help you get your business where it should be.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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