You want to know one of my major pet peeves? It’s people who put together business “networking” events that are nothing more than unorganized social events or parties in disguise.
If you’re like me and you’re serious about your business, going to a party disguised as a “business networking” or “networking mixer” event is not only disappointing, but frustrating. You walk in ready to meet other like minded people, ready to exchange business cards, ready to tell others about your business, ready to find a business to partner with, but all you find is an unorganized mess. People grouped together, in intimate groups, who look at you as if you’re intruding. Please don’t pull out a business card because people are talking about everything, but business.
It is these types of events; I make a point to avoid. I love a good “party” just like everyone else but if you tell me it is a “business networking” event then that is exactly what I expect. I can’t blame the attendees, because like me, they came expecting something else, but I can blame the organizers because if they had put in a little more effort into organizing ice breakers, roundtables and forums these events could really be marketing gold for small businesses.
There is a “so-called” business networking forum here in my city. I’ve attended several of their networking events, but they have either been a pick-up scene for the single set or an unorganized exercise in futility. You walk in and people have gathered in small groups, exchanging small talk. You walk up and they look at you as if you’re disturbing their conversation. It is not conducive for marketing a business, therefore I have no time for it and neither should you.
If you going to have or attend a business networking event. Here are a few things you should keep in mind:
When business owners take the time out of their busy day to attend a “networking” event, then give them something they can actually benefit from. Any business networking event that doesn’t take into consideration the points I have previously mentioned is NOT a business networking event. It may be an event. It may involve networking. But if it doesn’t allow you a chance to share your business with others, it is NOT a “business networking” event and therefore you are wasting your time.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
Contact the Mad Lady if you have questions, comments or want her to speak at your next event! Click here!