Being Patient, for many business owners is very hard as they want their business to prosper and grow quickly….like tomorrow!! But, I think it is best to take it slow and watch things grow.
At least, that’s want I tell our clients. It is my experience that good things will come if we keep plugging away, learn to be flexible, stay creative and be persistent with our marketing efforts.
Success is not going to come overnight as I informed one of my clients one day. I explained that with a bigger marketing budget, you can move a little faster, but with a limited budget, things will take longer as we have to be more creative with marketing. The belief that whatever you do, whether big or small, will give you an abundance of customers overnight, is unrealistic and as the saying goes, “slow and steady, wins the race”. With this client, we conducted an aggressive marketing campaign using a new website, social media, coupons, and loyalty rewards, for two months and the results of our efforts were not seen immediately. It took three more months before we saw the true results of our efforts. This client is now receiving media attention, more customers and building a positive reputation in their industry. They are on the way to bigger and better success, but it took patience, time and continued effort to receive these desired results.
So remember when you embark on a new marketing campaign and don’t see the results you seek immediately, don’t stop, don’t give up and most importantly don’t lose faith. Your efforts will pay off with time and patience.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
Contact the Mad Lady if you have questions, comments or want her to speak at your next event! Click here!