In the course of consulting with a number of business owners, I find that some can be delusional when it comes to marketing. Specifically that marketing cost money. No matter how many ways I say this, no matter if I put it in writing, no matter if I discuss it in a seminar, people just don’t get it.
Let me put it this way, if you are a business owner and you charge money for your product or services then you have to expect your marketing consultant, coordinator, agency, manger, director or whatever title your marketing professional has to expect to be paid for their services. You also have to expect there to be residual cost, i.e. printing, video productions, graphic design cost, brand ambassador cost, etc…. It doesn’t matter if you, an agency or some online business builds your website; there are ongoing costs associated with that website. It doesn’t matter if you or someone else does your graphic design, there will be print cost associated with producing your marketing materials. Just, know, it doesn’t matter what you do with regards to marketing or running your business, there will always be a cost.
For some reason, people seem to think it is okay for them to charge others for the products or services they provide, but they can’t seem to grasp that someone else is going to charge them for their products or services. My advice to you is if you cannot afford the services as outlined in an email, contract or verbally then you should say so up front. Don’t let your business suffer because you start working with a marketing professional and in the middle of the process, because marketing is a process, you have to stop because you’ve run out of money, no longer want to pay or feel you’ve gotten enough “marketing” thus far and don’t want to see the process to fruition.
I’ve said it before and I will say it again – “You can’t get it for FREE!”
My advice to you is to stop fooling yourself and those you plan to do business with, if your money is funny and your change is strange, then you are NOT ready to do business with anyone, let alone embark on some form of marketing for your business. Get your finances in order. Adjust your mindset. Be a better business owner.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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