There is an old saying that “variety is the spice of life” and that saying holds true with marketing. If you think always doing the same thing is the way to market your business you are sadly mistaken. Marketing requires variety. You need new ideas; new marketing materials and you should always update your website & social media and keep it current. You can’t rely on status quo.
Trends: Marketing requires that you keep up with trends. In other words, know what is happening in the world, especially locally and make sure you stay on track with what is current. Just having a website with content is no longer enough. You need photos and the new trend is video. If you don’t have a video for you business, then you should think about getting one. A short 1 to 3 minute video about your company is the new wave for most progressive businesses.
Seasonal: Changing your marketing strategy to coincide with seasonal events is always a winner. If you don’t know when to launch a new marketing campaign or when it’s the best time to offer a discount then let the four seasons be your guide. For example, during the holiday season, do a contest or offer a special discount that is holiday related. During the spring, maybe you can revamp your website. Change the colors scheme, update the content or add some new photos or a new video, then be sure to share your updates with your customers.
Beyond the Typical: Go that extra mile. If you started your business with free or cheap business cards, then now is the time to give those cards a new look and a new life. Upgrade your cards to a heavier cardstock and/or update the look of your cards. If you started out with a free or “do-it-yourself” website, then now is the time to get a professional website for your business. As always, share your changes on social media.
Avoid becoming a “one trick pony’ just by making a few simple changes to the way you present and run your business. Don’t rest on your laurels and think that what you have now is all you’ll ever need for marketing. You must think “more not less” when it comes to marketing. Your marketing efforts must always improve, change and progress if you want your business to continue to prosper and grow.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
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