It is the time of year when everyone starts making New Year’s resolutions. We set goals, make promises and identify things our lives that we plan to change. We have a number of good intentions, but too often by the end of the first quarter, we have veered off the path and our good intentions have been thrown out of the proverbial window. So this year, let’s try something different. Instead of making a bunch of unrealistic promises, make a realistic plan for your business. Remember, the definition of insanity is “expecting a different result when you keep doing the same things”. It is time to leave “insane” behavior behind and move into 2014 with a new lease on life for your business.
Marketing is the key to the success of any business. So, if you are going to market your business in 2014, you must have money for marketing. If your funds are limited, then having a solid marketing plan is essential. Your plan doesn’t have to be some long drawn out multi-page document, but it should be the “roadmap” you plan to follow as the year progresses.
First, get a calendar, second take a realistic look at your life and decide what you want from your business in 2014 and lastly, set small but realistic goals for each month.
Below is a just example but I want to give you an idea some things you can include in your marketing plan.
If you want 2014 to be better than 2013, then you must change your ways and stop doing things like you did in 2013.
Happy New Year!
The holiday season is the perfect time to give. And with your giving, you can do some marketing along the way. During the months of November & December business activity slows down and people are in that “end-of-the-year” holiday mood. “Gift Marketing” is the perfect way to do some good and promote your business.
Here are a few ways to give. Use these examples as a guide and come up with some of your own. Remember: When you give, make sure what you give has your business name, contact information and logo on it.
You may be thinking, Mad Lady, you’re telling us to give with “strings” attached. If that is how you think of it, then you may want to rethink how marketing works. Big businesses do this type of marketing all the time. Haven’t you heard of corporations giving large donations to museums, symphonies, charities, etc… in return, they get their name on a building, a wall, in an event programs, in the newspaper, on television, etc... Although they may actually care about the organization they are giving to, they give because of the recognition they receive. So, never think you are too small to give. You can still donate (time and/or money) on a smaller scale, and while doing so receive a marketing benefit for your business.
Business cards are an essential marketing tool for every business owner. It is the first thing most business owners buy when they start a business.
A business card helps you build your image and disseminate information about your business. Too often, business owners put little thought into their business cards. Too often, I am disappointed by the look, quality and content of business cards. And sadly, too often, I’ve encountered business cards which make me question the professionalism of the business owner and/or deter me from wanting to business with the company listed on the card. A business card may seem like a small thing, but it is a powerful marketing tool that should not be underestimated.
Your business card is your first and may be your only impression. When you pass out a business card or leave them on an information table to be picked up at will, this little piece of paper, may be the only image or impression people have about your business, so you should strive to make it a good one. When having a business card designed, remember to keep is simple, neat and use quality paper. I strongly recommend you avoid, at all cost, passing out bad business cards.
You have a bad business card if:
A good business card is worth the investment. A bad business card is bad for business.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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