I know you’re saying to yourself, Mad Lady, what do you mean by that statement? It comes from a bible verse which states – “No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other”... Which really means, you can’t devote yourself to two things at the same time. Well, I’m here to tell you, and yes, I am speaking from experience, some business owners find themselves pulled in two and sometimes three directions, yet instead of focusing on one business and making it successful, they try to focus on multiple businesses and do so unsuccessfully.
You have to face it. You are only one person. There are only twenty-four hours in a day and only seven days in a week. You can only do so much, so with the time and abilities you have, therefore you need to direct your time and energy into a singular focus and make that focus (business) successful.
I had a conversation with a young and very ambitious entrepreneur who was trying to start two businesses in two different industries, but wanted to find a way to merge them, so they could be marketed as one business. I had to explain to him that there is no way to market these businesses together because they targeted two different audiences, one was a product and the other a service and they would need different identities, i.e. names, logos, websites, etc…. I also explained that he would not be able to give either business his full attention and he was going to be pulled in two directions. He said he had given this a lot of thought and knew his ideas needed some work, so he agreed with me. I think he just needed to hear solid advice from someone else. I advised that he should focus on the one business which he believed would make money immediately and let the other business that would take more capital and time to get off the ground wait until his other business was successful. I explained that many people start multiple businesses, but they do so in succession and not simultaneously. Our conversation gave him what he needed to refocus his ideas and make better choices about his business ventures.
He is not the only person I’ve met who was trying to run two businesses at the same time. I was at a networking event and met a guy who gave me two different business cards. The contact information was the same, but the name and type of business was different. During our conversation, I realized that these were not “businesses” but side jobs. A “side job” is not a business. It may grow into a business, but if you need a “side job” to help support your other “side job” then you are really just working two part-time jobs. A real business owner would realize that they need to focus on their main money maker, grow it, market it, invest in it and make it a business they can depend on as a means of financial support for themselves and others. Once the business has reached that status, then and only then should they branch out and try other business ventures.
Just like the saying goes, “one day at a time”. I want us to think “one business at a time”.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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