As you know, Mad Lady Marketing gives it to you straight with no chaser. Here is the thought for the day – Admit You Need Help! I do a lot of reading and watching business related television programs, from which, I would say I get about half of my inspiration for the topics I write about weekly. The other half comes purely from personal experience. The topic for this particular post comes from an article I read in a national magazine and the article was entitled, The Million Dollar Mind. I’m always eager to get advice from others who can help me reach my million dollar goals. Thus in turn, I can help you reach yours. The article went on to list eight things you can do to improve your chances of becoming a millionaire. So how does this apply to marketing you might ask? Of the eight points, there was one in particular which stood out as marketing gold. It is the 4th point on the list which is states – Admit you need help. It goes on to state the following:
“Superrich celebs such as Oprah and Beyoncé may seem like solo success stories, but they have teams of educated, experienced professionals behind the scenes helping them build their empires. Going it alone is the hard way, says Althea McIntyre, a Chicago-based career coach. The bigger your financial goal, the more support you need. The first step? Fess up to what you don’t know, and find people who can help you fill the void.”
This is a powerful point about success and marketing that too many people choose to ignore. It is okay to admit that you are not a marketing expert. It is okay to seek the help of someone who is an expert. Doing this does not lessen who you are as a person nor does it take away from you as a business owner. Hiring a marketing professional or outsourcing your marketing is imperative to the success of your business…..period. If you want to “roll” like the “big boys and girls” then you will have to do what the “big boys and girls” do.
The other day, I spoke to a small business owner who sought out a consultation with me. During the conversation, I could never get her to admit she needed help. It seemed as if she want me to reassure her that the “marketing” and I use that term loosely, she was already doing was good enough. She was seeking reassurance when she should have been seeking guidance. When I gave her my honest critique of her “marketing” she just couldn’t grasp that the old “pass out flyers and business cards” is passé. It was her goal to find bigger accounts for her business, but as I explained, walking in the door with a flyer and business card will not impress a big company or and individual for that matter. She was going about it all wrong, yet she was unwilling to take advice. If you’re doing something wrong or could do something better, that is the job of a professional to tell you just that. As a marketing consultant, I’m not here to put you down, nor am I here to make you feel better about ineffective marketing. I am here to tell you what is right and wrong with your marketing and how to do it better. It’s not personal…it’s business. I don’t care if you’ve been doing it the same way for the past ten years, if your business is still limping along, and not soaring, then you’re doing it wrong, and you need professional help.
In conclusion, I will leave you with these three points to remember.
I decided to clarify the difference in these two things because I wrote a previous post and I said as a business owner you should have either a slogan or a motto for your business. One of my social media team members posted a quote from me which says, “If you don’t have a slogan or motto, you need to create one.” I just want to be clear to my readers that these things are similar and can be interchangeable, but in business, they play two totally different roles. I just hope this quote was not misleading, making you think you only need one or the other. I want to say for the record, you need both. It may seem crazy, that your slogan can be your motto and vise versa but how you use each of these things for your business will be fundamentally different.
A slogan is a short phrase used in advertising. A motto is your business philosophy. Let me give you an example. With my business – Green Leaf Marketing, our slogan is “Marketing Simplified”. That is the message we want to convey to the public. We want people to know that if they hire our company we will “simplify” their marketing. Our motto, “We help small businesses grow!” is the promise or at the very least, the goal we have for every business we work with. We want to see them improve their professional image, reach more customers and most importantly – prosper! We could have used either of these phrases interchangeably. We put forth a conscious effort to be sure that our business motto is the “goal” we have for our clients. Our slogan, on the other hand is what we want our clients to experience when they work with us.
Just remember, use your motto to drive your business and use your slogan to attract people to your business.
I decided to write about this topic after attending a business class a few days ago. Bear with me as I tell you this short story. Upon arriving at the location where the class was to be held, I was impressed by the clean, modern, 10 story building. When I walked into the building with the beautiful glass doors, immediately to my right was the building directory. On the first level, were only restrooms and elevators, all of the occupants are located on the 2nd through 10th floors.
As I looked at the directory, I saw only four companies listed. The company I was visiting was listed as suite 1000, but I didn’t see a floor number listed. Not sure about the floor, I walked up to a gentleman and asked if he knew where this company was located but he did not know. He worked for another company in the building, so I was a little surprise that he didn’t know. The company where he worked occupied 5 floors, so he suggested I go to the receptionist desk on the 2nd floor to ask for directions. I took his suggestion and went to the 2nd floor. To my surprise the receptionist had no idea where this company was located. She suggested I go to their 2nd reception desk on the 6th floor. I got back in the elevator and proceeded to the 6th floor. Again the same thing happened. With some growing frustration, as you know, the Mad Lady is always a little “mad” and this did nothing to help my tumultuous disposition. So, I decided to go back to the first floor to look at the directory again, thinking maybe I missed something. I took a second look, but there was no new insight on the location of this company. At this point, I decided I would go to every floor until I found the company. Before I did that I saw two ladies who worked in the building and asked them about his company, one of the ladies said I should try the 10th floor because maybe if the suite is 1000, it could be on that floor. Lo and behold she was right; it was on the 10th floor.
I told this story to make a point. The company I was visiting had not marketed itself in this building. This company comprised an entire floor in a building that only had three other companies so why wouldn’t the other companies know where they were located? My answer – ineffective marketing or simple lack of. This company had not made a lasting impression on the other businesses in this building. If your business is located in an office building with other businesses, it is your professional responsibly to let everyone in your building know about your business. Not only will this help visitors find your office, it could also lead to a referral or possibly a co-marketing venture with another company in the building.
Here are 3 ways to make a lasting impression on your fellow business owners:
Making an impression is important and a lasting one is imperative.
I know you’ve heard this saying before, you know when someone is being hard on you at work and they say, “It’s not personal; it’s business”. It never feels good to hear it, but sometime you need to hear it. Most importantly you need to apply it. When it comes to marketing, it should never be personal, always business. I’m talking today about social media marketing - Facebook, Twitter, Pinterest, etc… If you have business social media sites, you must make a conscious effort to keep them “business”…..always.
You may have the cutest photo of your little boy all dressed up in his Superman cape and underwear and you just can’t wait to show your friends and family his most recent antics. By all means, show everyone you know, but just don’t do it on your business social media sites. A potential client could care less about how cute your son may be; they only care about you as a business owner and the products or services you provide. For example, clogging up your Facebook business page, with personal photos, remarks (religious or otherwise) is not the best way to market your business. It can even be a deterrent.
Think of it this way, if you were going on a job interview, would you pull out personal photos of your children, friends or other family members? Would you spend the interviewer’s time, talking about the cruise you and your “girls” went on and show photos of yourself in a swimsuit or holding a drink? I think not. Think of your business social media sites as you would a job interview. Don’t share with potential clients things you wouldn’t share if you were on a job interview. Give your business the same respect you would an employer.
Remember your business website and social media pages are the image you project about your business. If they are poorly designed or maintained, that is what potential clients see. If they are littered with personal conversations and photos, potential clients see that too. My question to you is what image do you want your business to portray? Do you want others to see you as a professional or as someone who is doing their business as a “hobby”? Have you turned your social network(s) into a personal “blog”? Is that video of you jogging in the morning or tweeting a photo of your friends having drinks at the latest late night “networking event” so important that you would risk being seen not only as unprofessional, but someone who is not serious about business?
Marketing takes into consideration everything that makes your business tick. The images and conversations you present on your social media pages will be what people remember about your business. Always strive to make what people remember about your business positive and professional.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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