I have pondered this thought for a long while and it struck me - too many people would rather spend more on a single dinner than they do on marketing for their business. They make the conscious choice to enjoy a couple of hours eating a meal with family and friends than taking that money and investing it in their business, which in the long run will help them enjoy more meals when their business is finally making money.
Picture this, you take your family out to Pappadeaux (For those of you who don’t live in Texas this is a nice seafood restaurant, a decent entrée will run you about $25.00. When I go there with my family of three; we can easily spend between $100.00 and $150.00 for our meal. Yes, every bite is worth the price, but this is a monthly splurge for us. So let’s add this up. I’ll even split the difference between $100.00 and $150.00 which comes out to $125.00 and I’ll give a more concrete number of 10 times per year instead of saying monthly, thus giving me a total of $1250.00 annually. Now I ask, how many of you spend just $1250.00 annually on marketing your business? Can I see a show of hands? Just what I thought, everyone wants something for nothing – but only when it comes to marketing.
Everyone thinks that Facebook, Twitter, networking and “word-of-mouth” are the best ways to market because it cost nothing. I caution you to remember, “You get what you pay for”. How has the free marketing been working for you? Even on Facebook and Twitter there are better ways to advertise/marketing your business, but these ways involve spending money. Are you prepared to do that? Are you prepared to actually spend some money on your business? I hope so. You cannot expect to grow your business without spending money and if you do, you are in line for a rude awakening.
The number I came up with earlier is arbitrary. Let’s look at it from another perspective. What do you spend on a nice purse? I mean a designer purse, i.e. a Dooney & Burke, Coach or Michael Kors. These bags can cost upwards of $300.00 to more than $750.00. Many female business owners buy two or three of these bags each year, yet they won’t spend as much to market their business. If a marketing agency/consultant send you a proposal totaling $1250.00, you balk, but let Louis Vuitton, tell you that the purse you’ve been drooling over cost, $800.00, you will move heaven and earth to get the money to pay for that bag, but you won’t do the same for your marketing.
All I can say is shame on you! Shame on you for putting vanity before marketing. Shame on you for splurging on your vices while you let your marketing suffer. Shame on you for valuing a meal over marketing. Your business will only be what you make it. If you don’t invest and nurture it; it will not grow. Remember, the meal can wait but your marketing can’t.
This is the time of the year, most people, especially parents are gearing up for summer vacation. If you are like me and have children living at home, you may think of summer as a time to relax and enjoy the summer break with your kids. But, if you are also like me and have a business, you may be planning for a vacation, but this is not the time for your marketing to take a vacation. Actually, it is just the opposite. Summer is the perfect time to move your marketing efforts into high gear. So for the next three months, let’s think of some new ways to market your business and turn summer into a profitable experience for your business and your family.
These are just a few ways to cost-effectively marketing your business during the summer. Some of these ideas may cost less than a hundred dollars and others can be several hundred dollars, but whatever the cost, remember, there is NO vacation for marketing. Every day you are in business you should either be planning a marketing campaign, in the midst of a marketing campaign or coming out of a marketing campaign.
Have a great Summer!
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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