I know you can’t believe what you’re hearing from the Mad Lady. Give it away? Are you serious? Why yes, I am. Gifts are a great way to market your business and it can be surprisingly cost effective.
Here are a few examples:
These are just a few ideas off the top of my head. How many ideas can you think of to promote your business in cost effective and innovative ways? If you put your mind to it I’m sure you’ll come up with at least three other ways which are just as practical and doable. Now all you have to do is get out there and do it. Marketing is only difficult if you make it that way. Give it away. You’ll be surprised by how much more will come back to you.
What is it that you do better than your competition? Whatever it is, that is your strength and you should focus your marketing on that strength. Every business is unique and most offer or do something different from their competitors. Whatever that something is tell the world about it! Show it off! Make it noticeable!
Let’s say you are in the bakery business and you offer free delivery, then that is what will make you stand out from the crowd. On all of your marketing materials, every business card, flyer, brochure, website, business voicemail, etc… always add – “We offer free delivery!”. This simple phrase will draw additional attention to your business. Don’t be afraid to be repetitive. Repetition is good when it comes to marketing.
Give your business a competitive edge. Look at your competition, see what they offer, then figure out how you can offer something better.
Here are a few suggestions:
Your Business Stand Out Offer
1. Daycare Provider Extended Hours
2. Car Dealership Free Car Wash and Detail
3. Restaurateur Reward Card
4. Massage Therapist Extra massage time at no additional cost
You get my point. Give them more that they expect or as the saying goes “make them an offer they can’t refuse”.
Offering that extra something and making it the focal point of your marketing campaign will make you stand out from the rest, thus giving your business a marketing edge. One that should translate into additional $$ for your business.
It’s all about teamwork, as they say in the sports world and that holds true in marketing as well.
In the world of marketing when two or more businesses team up to market their businesses, it is called “Marketing Co-Operation”. It is no longer about “my business”, but “our businesses” and how “we” as individuals can profit together as a “team”. Don’t be afraid to partner with another business for marketing. Remember, you are not sharing business secrets or finances, you are just working together to reach a shared goal, greater awareness and more customers. I keep stressing this as I have blogged on this subject in several past posts.
I decided to revisit this topic again, because it is a trend that is growing, so you might as well get with the program. Just think of it as a cost effective way to market and exposes your business to another audience. Why just market alone, if you can be part of a team and reach more potential customers than you would have on your own? Marketing co-operation just makes sense. Here is an example of two big brands that decided to do this type of marketing. NASCAR and NAPA Auto Parts has this type of partnership, NAPA Auto Parts sponsors a NASCAR race and promotes NASCAR and NASCAR promotes NAPA Auto Parts as the place to go for your auto parts.
Here are some suggestions of businesses which would benefit from marketing co-operation:
1. Dentist/Eye Doctor
2. Family Doctor/Physical Therapy
3. Attorney/Bail Bondsman
4. Bakery/Event Planner
Partnering with the focus on marketing can be beneficial. If you think about it, you could come up with other pairings that would benefit from marketing co-operation. The Mad Lady is asking you to put your thinking caps on and share your answers to this question - What two businesses can you think of that would benefit from marketing co-operation? Take note, they must not be in direct competition with each other, i.e. two physicians in the same field of expertise. If you come up with anything, share with us. If your suggestions are good, then I’ll give you Mad Lady kudos. Who knows, you may help a few struggling businesses out there.
Come on, post your ideas…..the Mad Lady is waiting……
You’ve seen it. I’ve seen it. It has to stop! If you’re not the product or service in your business, then stop acting like you are. What do I mean? I’ll tell you what I mean. How many times have you seen an advertisement where the business owner is the main focus of the ad, but he or she is not the product or service? I don’t want to see your dramatic pose, taking up most of an ad when you’re selling handmade soaps. If you’re selling a product or offering a service, then let me see what you’re selling!
Too often, I find that entrepreneurs try to become the star instead of making what they sell the star. I really don’t care that you just got your hair ‘did’ and your nails done or a new suit, unless your presence is related to the product/service, then it doesn’t make sense to see you. I saw this low budget commercial for a small coffee shop and the two owners, who are not actors, were in the ad, botching up the lines and looking stiff. One of the owners stood behind the counter the entire time holding a coffee pot. Really? Is that the best you can do? Instead of making me want to come to your coffee shop, you did just the opposite. Here’s my advice, next time, hire actors or just do a commercial with graphics!
Marketing should be about your business. Not making an impression on your friends and family or being seen. If you’re a doctor, lawyer, consultant or dentist, then maybe having your face in your advertising is the right choice, because you are the service. These types of businesses are the exception, not the rule. If all we see is you in every marketing effort, it comes off as vain, shallow and quite frankly amateurish. Get out of the way of your product.
Stop trying to be the star and let what you sell or what you do take center stage.
It’s not about you; it’s about what you do.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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